Don’t worry, i don’t want to sell anything. But i can guarantee you that this might open your eyes if you are doing SEO the old-fashioned way, BIG TIME!
What i will tell you is not really something new. There is a likelihood that some of you SEO veterans out there might just grin because they know all this already.
But i also know that this might be very helpful information for a number of people who never thought about this before. I was one of them, too.
Here is the secret:
Approx 40% – 50% of traffic to YOUR website(s) coming from searches on Google are NOT from keywords you knew about beforehand.
Approx 40% – 50% of all traffic to your site is coming from keywords which no one ever typed before.
Those keywords which can make about 50% of your website’s traffic are not
*) listed or to be found out with any keyword tool
Which should be self-explaining if we know that those keywords are maybe searched ONCE and then never again. This is the reason they are in no database or keyword tool.
*) Since each of those particular keywords (yes, mostly long-tail keywords) have “basically” no search volume, this also means you cannot optimize for those keywords, respective it would not make sense to do so. You would not want to write an article about a long-tail keyword which has ONE (1) search/month, won’t you?
Nevertheless, those keywords are what accounts for approx 40% – 50% of traffic to your web site.
Having not really believed this myself first, i can confirm this is true for a number of my own web sites. I won’t post Google analytics screen shots now, but this is how it usually looks:
Let’s say my main site is heavily optimized for the keyword “lose weight fast”.
I can now pull up any random time-frame Google analytics and see that maybe 15% – 20% of traffic is in fact coming from the keyword “lose weight fast”.
Of all keywords, this is indeed the one with the highest search volume.
But seeing the overall picture this also means that it ONLY accounts for approx. 20% of all traffic, while the remaining 80% are coming from many more keywords with less search volume.
A typical statistics would look like
18% “lose weight fast”
10% “lose weight”
5% “how to lose weight”
2% “some other keyword”
…and then a HUGE list of keywords which only had one or two searches.
What ramifications does this have…and more interestingly, how can you take advantage of those findings?
Since no keyword software or database whatsoever will reveal you those keywords you first need to get away from all conventional SEO thinking and strategies. No keyword research, nothing.
Because there IS in fact a way to take advantage of those findings, and the word here is simply: LONG, RELATED QUALITY CONTENT.
You will not have big chances to “catch” many long tail keywords with a 300 or 400 words “article”, not really.
But the longer and “better” your content and articles, the bigger the likelihood that such content will attract many visits from the search engines, the more likely you will appear in the search engines for phrases which have never ever been searched before.
–> If you do not realize all of this you simply lose out on as much as 50% of search traffic!
Do not focus on “that one keyword” you just found in Market Samurai or similar. What if you get, say, 5000 visitors per month and this “great” keyword indeed gives you 20% of all the traffic, which is 1000 visits. What about the remaining 4000?
You get the idea?
If you are a webmaster and SEO think about it. Only in-depth content about a subject can get you this traffic, and this is why good content is so important!
To give you a better idea using a live example, here is an analytics screenshot which confirms the above, rather astonishing facts:
In the above screenshot you see about a month’s keywords and traffic, where the total traffic to a site is coming from almost 2000 keywords.
You can clearly see how the main keywords *per se* and for itself have rather low numbers of percentage responsible for the WHOLE traffic of the site.
In the above real life example, the main keyword with the most traffic is only responsible for 14.99% of ALL traffic to the site.
You can go down the list, the first “best” 10-15 keywords totaling to a little less than 50%…with a HUGE chunk of “gray” keywords responsible for 51.45% of overall traffic!
Those gray keywords are what i call one-shot keywords which “basically don’t exist” since they don’t have search volume (yes, really!)…keywords someone types in Google ONCE and you might probably never ever see those searches and keywords again!
Most of the approx 2000 keywords from the very long list above, starting from position 340 on, have ONE search/hit to the site. (In the above image you only see the list until position 13, but the whole thing lists all 2000 keywords, 1956 to be exact)
“One shot keywords” which are only responsible for ONE single visitor in this month’s time frame – but OVERALL and in its entirety make the BIGGEST chunk of traffic.
Another observation has been made:
Those gray, let’s call them “anti keywords”, “one shot keywords” etc. are actually those where site visitors spent MOST time on the site….and look up and go to MANY pages on my site.
The main keywords, position 1-20 etc. yield rather poor bounce rates, the visitors come to the site, look at one or two pages and quickly leave again.
NOT SO when they come in via the “gray” keywords!!
For your SEO, those findings should have SIGNIFICANT ramifications.