I recently observed that a competing site can outrank another site even if they have very bad on-site SEO. The competing site has barely 18 backlinks and is ranking #1 in Google for a very good keyword. The competing site has no SEO at all, its a simple and ugly page with only ONE page indexed in Google.

My own site has 300+ backlinks and way, way better on-site SEO.

Reason: Competing site has all its backlinks on related sites and forums - while i have angela/paul backlinks. The only other factor which speaks for the other site is its domain age.

Conclusion: Profile backlinks are low quality and not much worth anymore. I am at a point right now where i would rather get 20 high quality links for a site instead of 300 social bookmark backlinks. Here's the Market Samurai SEO matrix with the sites compared:

Technorati Tags: backlinks links seo

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