Using Amazonhunter and Adwords effectively - some Tricks.

I hope you all read my blog Review of Amazonhunter. If not, i recommend reading this for an introduction to this fantastic new tool.

Here are some tips to use it effectively!  Some of those tricks can also generally applied if you're working with Google Adwords.

As you see in the picture below, if you enter a keyword, say "Acer Notebooks" or "Sony Notebooks" Amazonhunter will come up with a plethora of keywords and the ready-to-go Adwords Ads which it will create out of this list.

For example. in the notebook section Amazonhunter will pull all the product names right off Amazon, and a very typical productname (and therefore keyword) would be "Acer Extensa 1235-X 15 inch WXGA Notebook" or maybe "Acer Extensa 5220-050508 Linux 15,4 Zoll WXGA Notebook (Intel Celeron M 530 1,73GHz, 512MB RAM, 80GB HDD, Linpus Linux)"

As you can see those descriptions are certainly long-tail keywords, but it is highly unlikely that those are fitting for a keyword-search on Adwords ! Who on earth would look exactly for "Acer Extensa 5220-050508 Linux 15,4 Zoll WXGA Notebook (Intel Celeron M 530 1,73GHz, 512MB RAM, 80GB HDD, Linpus Linux" ?

What you want to do is shorten the product-names / keywords (see above picture). This can be easily done since you just select the keywords, highlight the part which is too much and strip the keyword to a keyword which is better to use as keyword in Adwords.

In the case of "Acer Extensa 5220-050508 Linux 15,4 Zoll WXGA Notebook (Intel Celeron M 530 1,73GHz, 512MB RAM, 80GB HDD, Linpus Linux" you would want to strip all the stuff at the end so it leaves you with only "Acer Extensa 5220-050508" or even better, "Acer Extensa 5220"

Always have in mind what an average person would look for on Google !

Also...be aware that quite a bunch of terms are trademarked and cant be used in Adwords.

Some of the names include "Sony", "Vaio", "Apple", "IMac" and similiar. You need to strip those from the ad-text for the adwords headline too and just leave the product-numbers or maybe model numbers without "Sony" or "Imac" in the keyword. This applies for some brands, but not for many. You cannot use those terms in the headline of the ad, but you can use those terms as keywords in Adwords !

(Google Adwords will always tell you when a certain word is not allowed)

So...it's fine to have an Adword Ad with the search keyword "Sony VGN-FE48M" but the headline for the ad would just be "VGN-FE48M"

Also..just as a sidenote...Amazon now also has DRM free downloadabe MP3s and Amazonhunter will support those with its configurable category browser.

I also have more ideas in mind...eg. putting up a few new "MP3 download websites".. :)

Hope you liked my tips how to use Amazonhunter effectively !

Georg.

Technorati Tags: amazonhunter amazonhunter tips adwords adwords tips affiliate maketing amazon associates

Bookmark/Search this post with:

Delicious |  Digg |  StumbleUpon |  Propeller |  Reddit |  Newsvine |  Furl |  Facebook |  Twitter |  Yahoo |  LinkedIn |  Technorati