Search Engine Optimization - Webmaster Blog

(Image: A very good keyword has just been found ...)

This might be the second blog-entry already where i cover some basics of keyword research.

But i really want to point out the importance of doing good keyword research before you plan a new website, campaign etc. around it.

I always get a big itch in my finger when i "discover" a certain good keyword.

An itch which usually results in the creation of new websites, blog-entries or similiar using (you guessed it) the new found keywords.

Using Keyword Elite is just so easy and i will explain you the steps to do keyword research and find the most effective keywords

(In case you wonder, yes, i have my affiliate ID in that link. But i am not "promoting" KW-Elite for that reason, but really because it is an essential tool in my every-day work and i value it very high as a tool helping in SEO and for keyword research. If it were a useless tool i would not waste my time writing here!)

• How do i use Keyword Elite coming up with super-effecitve keywords for new sites and campaigns ?

Most of the times i actually only use the option "Project #2". That is, after i did some pre-research using Google Adwords and i see already which keywords have a high and which keywords have a low search volume. Adwords Keyword-Tool is pretty straightforward - you see the search volume as green bars. It also gives you related keywords if the "use synonyms" box is checked.

Make also sure you selected the right country/market in Adwords !

I download the keywords i find in Google Adwords Keyword-Tool to a plain text file. Let's say we have 50-100 already good looking keywords in this list. Ignore the ones whch dont show a lot of searches. (Cut those off in your text-editor.)

In Keyword Elite i open Project #2 and paste the keywords in, not after i first selected my locale (my targeted country) in the KW-Elite options. If i want to check the German market i select Germany, or US otherwise....you get the idea.

After the words are pasted into Project #2 "Analyze Pay per Click Listing" i select Google, Yahoo, KEI, Broad Match und let it run.

After some time when KW-Elite is done querying overture, google etc. you can click the "Report View" - tab and here are two extremely important values: KEI and R/S-ratio.

Those two values are the ones we need to put our attention on! KEI is a general index about the Keyword Effectiveness and it is almost the same what the R/S ratio is.

Except that KEI incorporates the number of searches - and gives a quick and rough overview what keywords are the best. (High KEI = Good)

R/S ratio is the ratio searches/results on the web.This ratio should be a small value like 0.xxx. If it is a big value >1 this means there are more results for this keyword on the web than searches !

If the R/S ratio is, say, 0.1 this means that there are 10 times more searches on the web for this keyword than results found on the web !

So..look at the KEI and the R/S-ratio as well as the number of searches (which is in the 1000s). If a keyword has a very low R/S-ratio, a high number of searches and/or a very high KEI then you're a go !

This might now sound all complicated - but believe me it is not and i am sure you will get the hang of it quick !

Georg.

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