August 26th, 2007 | admin
(Image: A very good keyword has just been found ...)
This might be the second blog-entry already where i cover some basics of keyword research.
But i really want to point out the importance of doing good keyword research before you plan a new website, campaign etc. around it.
I always get a big itch in my finger when i "discover" a certain good keyword.
An itch which usually results in the creation of new websites, blog-entries or similiar using (you guessed it) the new found keywords.
Using Keyword Elite is just so easy and i will explain you the steps to do keyword research and find the most effective keywords
(In case you wonder, yes, i have my affiliate ID in that link. But i am not "promoting" KW-Elite for that reason, but really because it is an essential tool in my every-day work and i value it very high as a tool helping in SEO and for keyword research. If it were a useless tool i would not waste my time writing here!)
- How do i use Keyword Elite coming up with super-effecitve keywords for new sites and campaigns ?
Most of the times i actually only use the option "Project #2". That is, after i did some pre-research using Google Adwords and i see already which keywords have a high and which keywords have a low search volume. Adwords Keyword-Tool is pretty straightforward - you see the search volume as green bars. It also gives you related keywords if the "use synonyms" box is checked.
Make also sure you selected the right country/market in Adwords !
I download the keywords i find in Google Adwords Keyword-Tool to a plain text file. Let's say we have 50-100 already good looking keywords in this list. Ignore the ones whch dont show a lot of searches. (Cut those off in your text-editor.)
In Keyword Elite i open Project #2 and paste the keywords in, not after i first selected my locale (my targeted country) in the KW-Elite options. If i want to check the German market i select Germany, or US otherwise....you get the idea.
After the words are pasted into Project #2 "Analyze Pay per Click Listing" i select Google, Yahoo, KEI, Broad Match und let it run.
After some time when KW-Elite is done querying overture, google etc. you can click the "Report View" - tab and here are two extremely important values: KEI and R/S-ratio.
Those two values are the ones we need to put our attention on! KEI is a general index about the Keyword Effectiveness and it is almost the same what the R/S ratio is.
Except that KEI incorporates the number of searches - and gives a quick and rough overview what keywords are the best. (High KEI = Good)
R/S ratio is the ratio searches/r
esults on the web.This ratio should be a small value like 0.xxx. If it is a big value >1 this means there are more results for this keyword on the web than searches !
If the R/S ratio is, say, 0.1 this means that there are 10 times more searches on the web for this keyword than results found on the web !
So..look at the KEI and the R/S-ratio as well as the number of searches (which is in the 1000s). If a keyword has a very low R/S-ratio, a high number of searches and/or a very high KEI then you're a go !
This might now sound all complicated - but believe me it is not and i am sure you will get the hang of it quick !
Georg.
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Comments
According to Keyword
According to Keyword discovery 'SEO Berlin' gets 0 searches per month. Keyword Elite has some big inaccuracies.
kw-elite
sometimes it has.
I dont know what's the reason. I always do a test run with a keyword where i know the right results on google. I enter the KW and do a project #2 in keyword-elite. If it returns the right number i continue and enter the whole list of KW i want to research.
I think that rather overture or even google must be the problem here, not necessarely keyword-elite.
kw-elite
also, overture had outages (and still has minor quirks). keyword elite relies on overture results. But currently it works, even if overture results are still from january. That might explain some inconsistencies maybe.