Browsing the various SEO and webmaster forums, one could get the impression that proper SEO and ultimately getting to page #1 in Google implies some very well guarded mysteries and secrets, an art which is only known to a few select people.
Nothing can be further than the truth.
In fact, the longer i myself work with various niches and sites, based on my own experience, proper SEO is actually “relatively easy” to do.
It is not so much applying “complicated” and secret techniques, but using proven and rather simple things – but over and over, consistently. I cannot emphasize the word “consistency” enough.
It is also not about “finding out” about the latest and greatest SEO techniques or buying the latest hyped up course since the basics (in my opinion) are really rather simple and easy to memorize. The rest then is simply applying the things.
This should also make it obvious that there is HUGE potential to outsource. It really comes down to steady work and it simply gets more and more “difficult” if someone owns a number of sites, say 10, 20 or more where it simply becomes almost impossible to SEO and rank many sites (unless someone dedicates MANY hours per day only to this task).
Here is my own, proven working SEO strategy
I know this works because i managed to rank so called “ultra competitive” keywords way up in Google, proof for me that it really is possible to rank everything. With a few exceptions, “competition” does not play a role for me (anymore) due to the fact i know it is possible to rank almost any keyword. (The exception would be if there is authority sites dominating in Google, good example for this would be a keyword like “insurance” where we can see allstate, statefarm etc. on page #1 which would be considered extremely hard/impossible to outrank or come anywhere close, at least for a new, “non authority” site)
1.) WordPress Site with Content and Good Site Structure
“Good” site structure means that, if any possible, one should want to go for or at least attempt to make an authority site which covers as many related keywords as possible using good, unique, quality content.
It is clear that a simple 2 pager will never get the ranking power of a site having many hundreds of content pages. If i want to make a site, say about “weight loss”, i do keyword research and pull many related keywords using various tools.
It starts with thinking about what categories such a site should include, what topics it should cover. Do a search on Google, enter “weight loss”. At the bottom it would show “related” keywords which are already a good start. “Weight Loss Pictures”, Pills, Exercises, Weight Loss Tips etc.
Those could make the categories of my site.
2.) For each article, use good on-site SEO
This is probably the best compilation of the important on-site SEO factors (this is why i included it on my blog since this list is really good). While you create (or let create) the content, you should adhere to most of those tips. Good on-site SEO is simply the base for maxed out and best potential rankings later. If the on-site SEO is “off”, it would become far, far more difficult later on to rank.
3.) Using blog networks
For the actual link building i am using mainly articleranks and ALN (authority link network). Those are two blog networks which have proven and shown to give results, over and over.
I am creating so called “deep spun” articles and submit them to those networks. Each article has keyword links in it, pointing to the particular pages/posts i want to rank for whatever keyword. This (submitting to the networks) i do almost any day. Its a horrible job simply because i myself own many sites and each site has many posts/pages targeting many keywords.
The weight loss site alone could legitimate to spend hours each day submitting articles and then it would not even cover all of them. This is why i said that there is huge potential to outsource, sooner or later you will have to do that.
4.) Article Submission with Article Marketing Robot
Article Marketing Robot is the tool i use quite often also, in conjunction with my submissions to blog networks. It is for me also 100% irrelevant whether people “think” that “article marketing is dead” since this is irrelevant for SEO and backlinks.
Why and how do i use Article Marketing Robot? I use it to create something like “mini link pyramids” using article directories. I start submitting to like 20 or so “good” article directories. A few days later i grab those submitted URLs, and then i submit “blast” the rest of the articles to hundreds of article directories with some links to the main site and all the URLs from the submissions a few days earlier. (Backlinking the backlinks).
5.) Occasional hiring of link builders on backlinksforum, and sometimes using tools like Senuke etc.
This is something i do only very rarely, and ONLY if sites are already VERY established and already ranking well. While 99% of my SEO is what i listed above (blog networks, article marketing robot)…later on i might hire someone every few months or so to do profile blasts or maybe Senuke submissions.
To be 100% honest, in my past i simply got annoyed and fed up with many of the so called “automatic SEO software” like eg. Senuke. None of them works ever how i want it, hardly completing one run 100% successfully. It is something which demands way too much involvement to do right. Therefore i rather get someone to do such things for me, but as said i do that RARELY.
This is indeed all i do for my own SEO and it’s not hard by a long shot, simply consistency and using methods which work.
I would also want to add that the internet is full of “sophisticated” SEO and link “schemes” which, IMO, are mostly pure nonsense. People tend to overthink things when it comes to SEO and often making things (aka. rankings results) worse by applying some “sophisticated” link structures.
The keyword here: Diversity
In reality, i think a “natural” link building pattern is far better than any so called “sophisticated” link pyramid and diversity and randomness are actually way better and more effective.
This simply means not to establish any over-complicated link “schemes” but rather to use whatever is available in a semi-random manner – incorporating all kinds of links, article marketing, submissions etc. into your link building – instead of believing there exist some magical “link wheel” systems which would boost your rankings for whatever reasons.
In my personal opinion, the best link building strategy is to simulate “normal” patterns which would otherwise also occur on the web with all its diversity.
Personally, i also think that link building velocity (the speed of links built) and especially keeping this speed/momentum has some BIG influence.
This is especially true if a site is new/has almost no traffic [yet]…an established site will get velocity and backlinks on its own sooner or later which will steadily grow without doing a lot of SEO. Its easy then to “support” such sites which are already growing with some more link – as compared to doing this on a site which has no natural velocity and popularity.
You can not simply create 1000s of links one month and then stop the next month. If you start link building it needs to continue with about the same speed, and this is not always easy, its constant work.