Use a Keyword Search Tool

by Georg Rauh on December 12, 2009

man using a keyword tool to do research

Use a Keyword Search Tool like Market Samurai to find Good Niches and Keywords.  

Keyword Research is the most important thing you should do! In this example here we are using it for successful Article Marketing. Read on.

There is a “frightening” number of people who read on some forum that having their own websites or article marketing is profitable. So they sit down and write articles or start working on a site, and it’s obvious that those marketers have no idea about keyword research, at all.

They sit down and “simply write” whatever is on their mind. Their articles might be helpful and of high quality. They might be experts in their field. But they will ultimately fail since very few people will even find their articles online.

Now, it is true that quality in your article is very important, but you need to obey those “laws of SEO”, you need to incorporate keyword research into your article writing, otherwise you won’t be successful.

 

Keyword research is easier than what you think

Let’s assume you found a product using any of the above methods. It has a high gravity on Clickbank. You see people promoting it left and right. Looks good, right?

Let’s take the “reverse cell phone lookup” niche again as an example.


It is obvious that it sells, because you see a zillion of authors promoting those products already. On clickbank, you also see the product(s) have a good gravity.


Make a List of Good Keywords

What you need to do now is make a list of “good keywords”.

This list will ultimately help you to drive laser targeted traffic to your articles.

This list will also pretty much determine the exact titles and overall content of your article before you even sit down to write.

 

Without going into much detail in regards to the variety of keyword research software out there and what the differences are:

I am using Market Samurai. I am using it because it is very powerful and has a lot of features, the results are accurate and it IS actually simple to use.

Here I will tell you exactly HOW to find those killer keywords which you will use in your article titles and in your article – those keywords which will make your articles draw heaps of visitors!!

You fire up market samurai. Their great “keyword research” module is 100% free, and that’s all we need anyway. In the project settings, enter your initial keyword, in our example we used “reverse cell phone”. 

 

It is to debate whether we should chose “USA” as our target country. But I tell you something: I am getting lots of sales from AU or UK too, so there’s really no reason to limit to the united states, so I just use “All Countries and Territories”


 

 After you created your project, simply click on the “Keyword Research” module: 

 
After you click, Market Samurai will come up with the screen where it will fetch an initial list of keywords based on your project keyword, it gets that initial list after you click “Generate Keywords”. Have “Google Search Keywords” checked also to get as many keywords as possible.

What we do now, click on “Analyze keywords >>” to go to the Analyze Keywords Section …

 

… and Market Samurai will come up with the keyword analysis screen as seen above.

 
On this screen, we will shortly click “analyze keywords” again to start the actual analysis, but here is where the interesting stuff starts:


Before we click the “analyze” button we can already pre-filter our list.

You want high search volume, so I enter 100+ in the field for “Total Searches” which is the DAILY searches for a keyword on Google.


You also should have the “Phrase” matching on since it is more accurate. You can ignore all the other boxes and values except SEO COMP which needs to be checked. Don’t get confused, its easy.


We only need the “Total Searches” and the SEO Comp – its keyword research in its most simple form, but it’s powerful nevertheless!

You will see, before we now start the actual analysis by pressing “Analyze Keywords” we entered our desired number of “Total Searches”, and the list will immediately shrink already and eliminate all those keywords with less search volume.

For the SEO COMP (competing sites) value, your mileage may vary. What is considered low competition? SEO COMP stands for the number of pages in Google’s index which mention the keyword in phrase order.

I usually start with 200.000 there and then look further from there.

Now click the “Analyze” button and let’er rip, so to speak.

As in the picture above, you now will have a list of keywords which get at least 100 searches A DAY (actually 111 in my example, lazy typer J )  – and keywords which have less than 100.000 sites indexed for the phrase.

Drill Down, Less and Less Competing Sites

You can decrease the value of SEO COMP after the analysis and refresh the list.

 100.000 competing sites is already “pretty ok”, but of course 50.000 is even better, let alone 25.000. The less competing pages in Google, the higher your chances to rank for such a keyword. You get the idea.

In the above example, you can indeed see a few very good keywords with over 1600 searches per day and less than 60.000 competing pages.

One keyword (“reverse telephone directory”) has over 1000 daily global searches and less than 38.000 sites in Google – needless to say this is a GOLD MINE right in front of your eyes. (To get an idea: It is not uncommon for other phrases to have millions of competing sites indexed in Google. 38k is a pretty low number given that the phrase has actually decent search volume!)

I can only tell you:

If you don’t know the basic principles of proper keyword research – you’re basically wasting your time writing. But this way you can make sure that your articles will get the theoretically best chance to rank and to get found by people in Google.

Now, in our example we are using the “reverse cell phone” niche, and I showed you how you to easily drill down to a list of keywords, where each keyword has HIGH potential.

But to take full advantage of this you should repeat this step a few times.

Rinse and Repeat – Run Market Samurai with different initial Keywords 

 

 

Brainstorming for more keywords

Here is how:

You might be able to find good keywords with a single run of market samurai, but in our example niche “Reverse Cell Phone” there is potential to run Market Samurai a few times and to discover more and more keywords.

Simple sit back, and think about the niche/product and what keywords can further be used to do another run of Market Samurai keyword research.

In our example we can come up with a ****load of initial keywords, just to name a few:

Reverse Cell Phone, Find a Number, Find out who called, Trace Phone Number, Cell Phone Finder, Find a Phone Number, Find a Cell Phone Caller…etc….

It is a good idea to repeat the above steps with Market Samurai a few times using such brainstormed, related keywords.

Chances are good that the resulting list will often be the same as the one you got with a related, earlier keyword.


Eg. “Reverse Cell Phone” could yield most of the same keywords as you get if you enter “Reverse Phone Number”. The results could also overlap. But it doesn’t matter.

The more often you run Market Samurai, the more related keywords you enter and the more often you drill down your final result list, the more “good keywords” you will ultimately collect. For example, “Find out who called” might certainly give different results than “reverse phone number directory” – although both are closely related.

As I showed you above, people might have a different opinion what a “good keyword” is. 100 searches a day? Good! 200? Better? 1000? Holy Cow!

Don’t limit yourself. A keyword with “only” 100 searches a day can also be good for sales, depending on how much competition we have. Since we already filtered our results (100+ searches/day….< 100.000 sites)…all of those keywords are already pretty good. The question is rather how many keywords you want to collect.

Now sit down and write down all those keywords, maybe using notepad, or simply export the list. In our example above, ALL those keywords are actually pretty good and they look useable in terms of writing an article about it.

How well will such properly researched keywords rank?

I don’t want to reveal some of my own keywords and niches which I found using exactly that method – but i can give you an example in regards to the numbers, so you get an idea and know that what I am saying has a very solid base to stand on.

For example, I found a keyword with 730 daily searches (phrase match). 730 searches/day is pretty darn good. The keyword came up having 32.000 competing sites in Google. Everything below 50.000 should be really easy to rank. You won’t see too many keywords with such little competition – but IF you do then you better write your article for this keyword right now since you are looking at a gold mine!

Right now I am dominating #1 position in Google for this keyword, and the article already got close to 8.000 views. No “fake” traffic, nothing. Google #1 position, just like that, using a proper “scientific” approach which can be repeated over and over.

*** Addendum Janauary 22th, 2010:

In the above article i focused on the value SEOC (competing sites indexed in Google) but it becomes more and more clear that SEOC is not an optimal indicator for competition. I come to the conclusion that the SEOTC (phrase in title) value is much better to get a first impression of how strong competition is, regardless of SEOC.

Example: It could very well be that MS returns a million competing sites (SEOC) but only 30k with a phrase in title (SEOTC) which would make it a pretty good keyword already.

But all this analysis is only good for a first general impression whether a keyword would be worth going for. The actual strength analysis then should be made using the SEO competition module which checks the #10 ranks in Google.

For example, if it turns out that the #10 ranking sites all a have many backlinks, high PR and old domain age it might still be very hard to rank your keyword – even if SEOC and SEOTC are low. This is especially true if you want to rank a new site against some established sites in a niche. However – ranking chances are easier if you do article marketing because sites like ezine already have high PR, so its more likely that your article will rank and be competitve with those high PR sites. Conclusion: At this point i would give SEOTC more attention than SEOC.

G.

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